XRSPACE puts Crescent’s VTuber characters to work as AI website concierges

XRSPACE said Crescent has turned two proprietary VTuber characters into AI avatars on its website, giving visitors a conversational guide tied to the lunar phase. The move is designed to make Crescent’s brand characters more visible while showcasing Perxona’s use for customer-facing digital experiences.

Why it matters: - Crescent is using its own intellectual property as a customer-facing tool instead of leaving the characters as passive brand assets. - The website rollout gives visitors a way to ask questions about Crescent’s technologies before making a formal inquiry. - The setup also shows how AI avatars can support brand identity, not just replace human support staff.

What happened: - XRSPACE announced that Crescent Inc. expanded its AI avatar deployment on the company’s official website. - Crescent is using two original VTuber characters, Tsukimi-chan and Dango-chan, as AI avatars powered by XRSPACE’s Perxona platform. - The characters take turns serving as the website’s virtual concierge based on the lunar phase shown on Crescent’s site. - The deployment is live on Crescent’s website at More information.

The details: - Crescent is a Tokyo-based provider of imaging engineering and visual production solutions. - The AI avatars can answer visitors conversationally and provide initial guidance on Crescent’s products and technologies. - The avatars provide information about Vicon motion capture systems and Volu☆ME!®, Crescent’s volumetric video solution. - Crescent’s website displays the current lunar phase, including new moon, crescent, first quarter, full moon and last quarter. - Tsukimi-chan becomes the guide as the moon approaches full. - Dango-chan takes over as the moon begins to wane. - Crescent said the two characters create different visitor experiences because of their personalities, mannerisms and movements. - Crescent’s corporate name comes from the English word “crescent,” tied to the shape of a new or waxing moon and the company’s aim to keep growing. - The company said the character rollout has increased recognition of its proprietary IP. - A Crescent representative said people often recognize Tsukimi-chan after seeing her on the website during business card exchanges. - Crescent plans to explore additional behavior and movement sets for its Tsukimi Dango characters. - XRSPACE’s Perxona platform combines AI-powered conversational capabilities with expressive 3D avatars. - Perxona is designed for corporate websites, customer service, reception, product guidance, sales support and branded experiences. - XRSPACE is a Taiwan-based technology company focused on immersive and AI-powered digital experiences. - Crescent is headquartered in Kiba, Koto-ku, Tokyo, and also operates HANEDA STUDIO in Ota-ku, Tokyo. - Crescent’s business includes imaging equipment and systems sales, studio services, and 3D and 4D content production.

Between the lines: - The project blends fandom-style character IP with a practical business function, which can make a corporate website feel more memorable and less transactional. - The lunar-phase mechanic is not just branding. It gives the site a recurring behavior loop that encourages repeat visits. - XRSPACE is positioning Perxona as a brand-safe way for companies to deploy AI without losing their established identity. - The announcement suggests the strongest use case for AI avatars may be companies that already own recognizable characters or mascots.

What’s next: - Crescent plans to keep refining the avatar experience with new behavior and movement sets. - XRSPACE said it will continue working with customers in Japan on AI use cases that preserve brand identity. - The companies did not announce a broader rollout beyond Crescent’s website.

The bottom line: - Crescent turned its VTuber characters into a branded AI concierge, using Perxona to make its website more interactive while reinforcing the company’s moon-themed identity.